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Cancer Control Program Behavioral Research Meeting

Sun (Sunny) Jung Kim, PhD
Instructor in Biomedical Data Science
Instructor in Psychiatry
Geisel School of Medicine at Dartmouth


Date: Wednesday, August 17, 2016
Location: Rubin 852
Time: 12:00-1:30pm

PLEASE NOTE: A light lunch is provided on a first-come basis. If you are planning to attend, please respond to Andrew.M.Gilbert@dartmouth.edu

Title: “Conducting Tobacco Control and Health Persuasion Research via Social Media and Crowdsourcing Platforms”

Speaker Bio: Sunny Jung Kim (Ph.D., Cornell University) is a health communication scholar by training specialized in persuasive technologies and social psychological mechanisms of behavior change. She is currently a faculty investigator at the Center for Technology and Behavioral Health (www.c4tbh.org) at Dartmouth’s Geisel School of Medicine. Dr. Kim’s research focuses on psychological and behavioral outcomes of technology-mediated health messages and intervention content.  Her funded projects examine the effects of Facebook- and Crowdsourcing-based engagement and social support systems that are designed to promote smoking reduction and cessation.  Her recently published work includes emotion-framing tactics in antismoking campaigns, information processing models of deceptive health advertisements, so called advertorials or naïve advertisements, predictors and mechanisms of technology-based interventions for substance use disorders, and Facebook Psychology.  Dr. Kim’s research endeavors and productivity have been recognized with the Promising Anson Rowe Award for the top student in the Department of Communication at Cornell University, and received Top Paper recognition at a national conference. 

Descriptions: In this meeting, Dr. Kim will present a series of social media- and crowdsource-based experiments and interventions that examined the pathways of behavior change for smoking reduction and cessation. Sunny Kim will present theoretical frameworks, research methods, and intervention outcomes, including psychological reactance processes (boomerang effects) of antismoking ads exposure, health personation strategies, and social support mechanisms on social media. She will also present evidence-based antismoking materials for an antismoking intervention on Facebook, Email, and Amazon Mechanical Turk (MTurk).  Combined with persuasion strategies, utilizing these technologies was feasible and effective for smoking reduction and cessation interventions with 100% study retention rate.